Dry January, also known as “Sobriety January,” is an annual event in which people abstain from drinking alcohol for the entire month of January. While this event may be seen as a challenge for those who participate, it can also be an opportunity for restaurants to attract new customers and boost their sales. Here are a few ways that restaurants can benefit from Dry January:
- Offer non-alcoholic beverage options: Many people who participate in Dry January are looking for tasty and refreshing non-alcoholic options to enjoy while dining out. By offering a variety of non-alcoholic cocktails, mocktails, and other beverages, restaurants can attract these customers and give them a reason to visit.
- Promote healthy eating: Abstaining from alcohol can often lead to healthier eating habits, as people may be more conscious of what they are consuming. Restaurants that offer healthy and nutritious meal options, such as salads, grains, and vegetables, can appeal to customers participating in Dry January who are looking to make healthier choices.
- Host sober events: Dry January is a great opportunity for restaurants to host sober events, such as “mocktail” happy hours or non-alcoholic wine tastings. These events can attract a new clientele and provide a unique and enjoyable experience for those abstaining from alcohol.
- Highlight non-alcoholic options on menus and cocktails lists: Many people participating in Dry January may not be aware of the non-alcoholic options available at a restaurant. By highlighting these options on menus or through marketing materials, restaurants can make it easier for customers to find and order non-alcoholic beverages.
Note: How to highlight a non-alcoholic cocktail in COENA:
In the iPad administration interface of your cocktail management module, change the category of the drinks to “non-Alcoholic”.
All iPads in the restaurant will be synchronised and the new category will appear on the left of the screen.
In conclusion, Dry January can be a great opportunity for restaurants to attract new customers and boost sales by offering non-alcoholic beverage options, promoting healthy eating, hosting sober events, and highlighting non-alcoholic options on menus. By embracing this event, restaurants can show their support for those abstaining from alcohol and provide a welcoming and inclusive atmosphere for all customers.